Banza makes pasta from chickpeas. The product is genuinely good, but the brand was playing it safe, leaning on health claims in a category where nobody wants a lecture.

The Main Chick throws that playbook out. A bold, sassy mascot with personality to spare, built to make healthy eating feel like a vibe rather than a compromise. The campaign gives Banza a voice that's confident enough to go toe to toe with the big names and fun enough to actually stick.