THE ROYAL RETURN
Project Type
Integrated Campaign
Brand
Princess Diaries
Role
Art Director
THE RETURN
The Royal Return is an integrated launch campaign for The Princess Diaries 3, built to immerse fans and new audiences alike in the movie's charm and elegance across digital, social, and experiential touchpoints.
From a microsite with interactive games and exclusive content to guerrilla stunts like tiara-adorned landmarks and Genovian Letters activations, the campaign brings modern royalty to life in unexpected, IRL ways. It all builds to a star-studded Royal Gala at The Plaza Hotel, inviting fans to embrace their inner royalty as the premiere arrives.
A comprehensive 8-Week release campaign, designed to remind and invite fans both old and new
A nostalgia-driven campaign that reignites Gen Z’s obsession with The Princess Diaries.
Interactive Instagram stories and an exciting microsite to keep the passion going.
Mall pop-ups, Experiential Bus Tours, and a VR Experience for the princess in you
Meme-like OOH ads and a Vogue partnership to show the secrets of a princess.
Remember the mattress slide? Well, now you can experience it at a Disney World near you!
See you at The Royal Screening!
The Princesses
Anjani
Ieshita
Sanya
